🥯 Today on Bagel Bots:

• 🤯 Claude 3.7 Sonnet: Hybrid Reasoning is Here

• ⚡️ Fresh tech of the day - Apple Gears Up for Google Gemini Integration

• 📰 The latest AI and tech news

• 🤖 Cool new apps for you to check out

• 🧠 Today’s Free Prompt: AI Can Now Uncover Your Competitor’s Best Strategies—Here’s How

• 🤔 Can you guess which image is real and which one is AI? Go vote!

(Read time: five minutes) - Fun fact: I never change this.

One Big Story: Claude 3.7 Sonnet: Hybrid Reasoning is Here

Anthropic just released Claude 3.7 Sonnet, calling it their “most intelligent model to date.” But what makes it stand out? This is the first hybrid reasoning model, meaning it can switch between quick responses and deep, step-by-step thinking—similar to how we decide whether to answer a question off the cuff or take a second to think.

Even better, they’re giving API users control over how long Claude thinks before responding, which is a big deal for developers balancing speed and accuracy.

But that’s not all—Anthropic also announced Claude Code, a new tool that lets developers delegate serious coding work directly from the command line. Early testers say it’s slashing development time by handling complex tasks autonomously.

What you need to know:

• Hybrid Reasoning: Claude 3.7 Sonnet is both a standard AI model and a deep thinker, meaning users can choose between speed or depth of reasoning.

• Fine-Tuned Thinking: API users can control the number of “thinking tokens,” allowing for precise adjustments in speed, cost, and answer quality.

• Coding Powerhouse: With significant improvements in coding and full-stack development, Claude 3.7 Sonnet is now outperforming other AI models in real-world software tasks.

• Claude Code: A command-line AI coding assistant that can edit files, write tests, push code to GitHub, and debug issues—without breaking a sweat.

My Take: This is a massive leap forward for AI reasoning and coding. The ability to control thinking time makes Claude a more adaptable tool, and Claude Code could seriously change how devs work. AI-assisted software development isn’t coming—it’s already here.

How 2-Person Agencies Handle 200+ Clients (With Their Sanity Intact)

Let's address the elephant in your Slack channels:

That polite “looks good” email? It carries the silent scream of:
“Who hired these clowns?”

Fact: Your clients aren't stupid.
You know they smell fake expertise from three screens away.

As a smart agency owner yourself, you refuse to pretend to be an industry expert for everything. Instead, you extract clients' actual genius.

But until now the processes for “genius-extraction” relied on a complex, time-consuming setup. And expensive employees.

With Pressmaster one white-labeled conversation link transforms their brain dump into weeks of authentic thought leadership that makes them say:

“Holy sh*t, this sounds more like me than I do.”

And with another click distribution sparking high engagement on all platforms is solved as well.

Without pulling all-nighters. Or burning out your team. Bold promise. We know.

Discover more

Cool Tech: Apple Gears Up for Google Gemini Integration

Apple is moving toward integrating Google Gemini into its Apple Intelligence ecosystem, potentially giving Siri a much-needed AI boost. Apple Intelligence now lets Siri use ChatGPT for more complex responses, but Apple has always hinted at adding other AI models. A new backend update in iOS 18.4 beta suggests that Gemini support could be coming soon.

According to a recent leak, Apple has added both Google and OpenAI as options for third-party AI models within its system. While this doesn’t confirm that Gemini integration will drop with iOS 18.4, it’s a strong sign that Apple is laying the groundwork for a multi-model AI experience, which will likely arrive later in iOS 18 or even iOS 19.

This comes as Google just released Gemini 2.0, a more advanced reasoning model that could soon be available on iPhones—but only if you own a newer device like the iPhone 15 Pro, iPhone 16, or iPhone 16 Pro. Given Apple’s cautious rollout of AI features, this integration might start small but could completely change how Siri operates down the road.

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Interesting News

🦆 Anthropic has utilized the Pokémon universe to benchmark its latest AI model, evaluating its reasoning and knowledge acquisition capabilities within this closed-world setting.

🤬 Elon Musk’s AI chatbot, Grok 3, briefly censored unflattering mentions of Musk and President Donald Trump due to an unauthorized change made by a former OpenAI employee at xAI. The change was quickly reversed to align with the company’s values.

🍎 Apple has announced plans to invest over $500 billion in the U.S. over the next four years, including building a new manufacturing facility in Houston, doubling its Advanced Manufacturing Fund to $10 billion, and creating 20,000 new jobs, focusing on areas like artificial intelligence and silicon engineering.

🖥️ Microsoft CEO Satya Nadella acknowledges that while AI can inadvertently generate misinformation, the company is committed to developing safeguards and emphasizes AI’s potential to enhance productivity and economic growth. 

Your daily AI dose

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Our small team of actual humans spends their whole day creating a newsletter that’s loved by over 150,000 readers. Why not give us a try?

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Fresh Apps

Are you looking to automate your work or life? Want to play with excellent new AI tools? Every post has five new AI apps for you to try for yourself. You can also use our favorite apps here.

🔗 Career Dreamer - A playful way to explore career possibilities

🔗 ElevenLabs - Create the most realistic speech with this AI audio platform

🔗 Proxy - Your AI assistant for your daily tasks

🔗 Shram - AI-powered work management tool

🔗 Navan - Manage all your company’s business travel in one place. Let employees book flights, hotels, and more while you stay in control of spend

Today’s Tip: AI Can Now Uncover Your Competitor’s Best Strategies—Here’s How

Cracking the code on your competitor’s success shouldn’t feel like a guessing game. Whether trying to outmaneuver an industry giant, refine your marketing strategy, or uncover hidden growth tactics, figuring out what works can be frustratingly complex. The last thing you want is to waste time on trial and error when AI can instantly analyze, break down, and reverse-engineer the best strategies in your space.

That’s where this AI-powered competitor analysis mega-prompt comes in. It transforms your AI tool into a laser-focused strategist, dissecting your competitor’s moves and turning them into a clear, actionable game plan you can use to outshine them. No more endless research, vague insights, or struggling to connect the dots—plug in the details, follow the structured breakdown, and let AI do the heavy lifting. Whether you’re a startup founder, marketer, or business leader, this is your shortcut to competitive dominance—every time. Let’s dive in.

Clear Ask: Analyze and break down the most effective strategies used by [Competitor’s Name] to identify what makes them successful. Provide insights into their key tactics, execution methods, and how I can adapt or improve upon them for [My Business or Industry].

Context & Purpose: I want to understand why my competitor is succeeding in [specific area: e.g., marketing, sales, product development]. The goal is to uncover proven strategies that I can adapt and refine to gain a competitive advantage. The insights should be actionable and relevant to [my target audience, niche, or business type].

Detailed Input Requirements:

To provide the best analysis, consider the following details:

• Competitor Name: [Competitor’s Name]
• Industry/Niche: [Your Industry/Niche]
• Specific Focus Area: [Choose one: marketing, branding, product strategy, pricing, customer retention, partnerships, etc.]
• Target Audience: [Describe the audience they serve and how it compares to mine]
• Key Platforms or Channels Used: [Website, social media, ads, SEO, email, etc.]
• Observations About Their Success: [Any specific campaigns, trends, or behaviors you’ve noticed]
• Tone & Style of Response: [Concise and direct | In-depth and analytical | Casual and conversational | Executive summary style]

Additional Instructions:

• Use a data-driven approach: Where possible, analyze evidence from their content, customer engagement, pricing models, ad strategies, partnerships, etc.
• Break it down into clear sections: Provide an overview, key strategies, execution details, and recommended next steps.
• Compare their approach to mine: Highlight differences and where I can improve.
• Actionable Takeaways: End with a step-by-step guide on how I can implement or refine their strategies for better results.

Perfect Output Every Time:

Your response should be structured as follows to ensure clarity and usability:

1. Overview of Competitor’s Strategy

• Brief summary of their success and positioning.

2. Key Strategies That Work for Them

• Bullet-point breakdown of their most effective tactics in [specified focus area].

3. How They Execute These Strategies

• Insights into their execution, marketing messages, content approach, pricing, or customer engagement methods.

4. Strengths & Weaknesses

• What makes their strategy effective, and any gaps or limitations.

5. How I Can Apply & Improve on Their Strategy

• Step-by-step recommendations tailored to [my business/industry].

🤔 Which image is real?

One of these images is real, and one was created with AI. Vote for which one you think is real, and tell us why you voted that way. My only goal is to choose such good photos that the majority of votes are wrong.

The last edition’s results—89% were correct!

Did you vote in the poll from February 24th? The top image was real! Go back and see the photos here. So what do you think? Are you getting better at spotting AI vs. not?