🥯 Today on Bagel Bots:

• 🤯 Coca-Cola’s AI-Powered Holiday Magic

• ⚡️ Fresh tech of the day - Perplexity AI Enters the E-Commerce Arena

• 📰 The latest AI and tech news

• 🤖 Cool new apps for you to check out

• 🧠 Today’s Tip: ChatGPT Saved Us Hours Comparing Insurance Plans

• 🤔 Can you guess which image is real and which one is AI? Go vote!

(Read time: five minutes) - Fun fact: I never change this.

One Big Story: Coca-Cola’s AI-Powered Holiday Magic

Coca-Cola has officially embraced generative AI, giving its classic "Holidays Are Coming" campaign a futuristic glow-up. This year, the brand collaborated with creative powerhouses like Secret Level, Silverside AI, and Wild Card to produce three new holiday commercials, all infused with the magic of AI.

The result? Ads that feel familiar yet fresh. Picture this: snowy landscapes, festive animals, Coca-Cola’s iconic trucks—all the classics—but now with a tech-forward twist. The visuals include digital actors (crafted with permission from real people) and stunning wintry scenes, all created without the logistical headache of live filming in the snow. From polar bears stepping out of enchanted forests to Santa Claus himself, the campaign blends nostalgia with innovation in a way only Coca-Cola can pull off.

Main Takeaways:

• AI as a Creative Partner: Coca-Cola used generative AI to maintain its festive charm while slashing production timelines and costs.

• Preserving Tradition: The ads are unmistakably Coca-Cola—iconic imagery with a touch of modern technology.

• Efficiency Meets Creativity: No snowy locations or expensive shoots were needed; AI created heartwarming, immersive visuals in record time.

My Take: This is incredible. Coca-Cola just showed us how to marry tradition with technology in a way that feels authentic and forward-thinking. Sure, the AI-generated digital actors might make some people uneasy, but this campaign is a glimpse into the future of marketing. It’s faster, smarter, and just as creative—if not more so. This is a masterclass for brands looking to innovate without losing their identity.

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Cool Tech: Perplexity AI Enters the E-Commerce Arena

Perplexity AI, known for its AI-driven search capabilities, is entering the e-commerce space with a new shopping feature for its Pro subscribers in the U.S. This feature allows users to receive shopping recommendations directly within their search results and make purchases without leaving the platform.

The feature presents users with visual product cards detailing items, prices, seller information, and concise descriptions. By storing shipping and billing details, Perplexity enables a seamless one-click checkout experience with free shipping for Pro members. Users are redirected to the merchant's website for products that do not support this feature to complete their purchase. Notably, Perplexity currently does not earn commissions from these transactions.

Additionally, Perplexity is enhancing its shopping tools with an AI-powered "Snap to Shop" feature, allowing users to upload photos of products to receive information and recommendations, similar to Google Lens. This tool is initially available exclusively to Pro users. The company is also launching a merchant program to provide sellers with insights into search and shopping trends, potentially increasing their product recommendations.

🔗 Get the full scoop here.

Latest News

💼  Artificial intelligence is transforming the job application process by enabling candidates to quickly apply to numerous positions using AI-generated resumes and cover letters. However, this surge in AI-assisted applications is overwhelming recruiters and raising concerns about the authenticity of applicants' qualifications.

🎥 Ben Affleck believes artificial intelligence is unlikely to replace human creativity in filmmaking, as current AI cannot produce quality art or replicate nuanced performances. He suggests that AI could assist with laborious tasks, potentially reducing production costs and democratizing the industry, but emphasizes that true artistic decisions remain beyond AI's reach.

☁️ Google.org has announced a $20 million fund to support academic and nonprofit organizations worldwide leveraging artificial intelligence to tackle complex scientific challenges. This initiative aims to foster breakthroughs in rare disease research, experimental biology, materials science, and sustainability, providing funding, Google Cloud credits, and technical expertise to accelerate progress.

🤖 Norwegian startup Factiverse, founded in 2020, is developing AI tools to combat disinformation by assisting businesses in verifying information and mitigating reputational risks. Having raised approximately $1.45 million in pre-seed funding, Factiverse is collaborating with media outlets and financial institutions, including one of Norway's largest banks, and has provided live fact-checking during events like the U.S. elections.

Fresh Apps to Play With

Are you looking to automate your work or life? Want to play with excellent new AI tools? Every post has five new AI apps for you to try for yourself.

🔗 Visme - Create interactive visual content without any design skills

🔗 Aptitude - Let our AI conduct and analyze conversations with hundreds of customers, delivering the depth of an interview at the scale of a survey

🔗 Canonical AI - Mapping your voice AI agent call journeys allows you to identify when and why your voice AI calls are failing

🔗 Tikbox - Transforming how digital content is secured, shared, and monetized

🔗 Parafact - Factcheck any human or AI written text

Check out these AI apps, and let me know what you think. You can reply to this email or tweet me directly.

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Today’s Tip: ChatGPT Saved Us Hours Comparing Insurance Plans

Choosing our 2025 dental insurance came down to two similar plans. Instead of slogging through the details, we uploaded both to ChatGPT and asked, “What are the differences?” The result: a clear breakdown tailored to our needs. ChatGPT turned a tedious process into something easy and interactive.

Pro tip: You can use this approach for more than just health insurance decisions!

What are the differences between these two dental insurance plans?

It gave us an excellent breakdown of both plans and reasons to choose each one. You can view the results here.

Are you interested in getting a customized version of the prompt above? Do you have a prompt you want created? Email us at [email protected].

🤔 Which image is real?

One of these images is real, and one was created with AI. Vote for which one you think is real, and tell us why you voted that way. My only goal is to choose such good photos that the majority of votes are wrong. This may be the toughest one yet.

The last edition’s results—54% were wrong!

Did you vote in the poll from Nov 19th? The bottom image was correct, but both looked extremely believable (to me, at least)! Go back and see the photos here.

Good instincts from two voters who voted that the bottom image was real:

• “Reflection on glasses in the top image looks very choppy.”

• “The top image looked like there were motorcycle handlebars and yet he also seemed to be getting out of a car at the same time.”

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