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Ethos, the AI Restaurant That Doesn’t Exist

Welcome to the future, which consists of AI restaurants that do not exist, but still have people begging for reservations.

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🥯 Today on Bagel Bots:

  • 🤯 Ethos, the AI Restaurant That Doesn’t Exist

  • ⚡️ Fresh tech of the day - iXi, the Self-Driving Golf Trolley

  • 📰 The latest AI and tech news

  • 🤖 Cool new apps for you to check out

  • 🧠 Today’s Tip: How To Use AI To Create Social Media Posts That Sound Like You

  • 🤔 Can you guess which image is real and which one is AI? Go vote!

(Read time: five minutes) - Fun fact: I never change this.

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One Big Story: Ethos, the AI Restaurant That Doesn’t Exist

Ethos, an AI-generated "restaurant" in Austin, is making waves on Instagram with its mouthwatering food pics, quirky staff bios, and a website that looks legit—except it’s all fake. There’s no location, no permits, no real food, yet people are still trying to call and make reservations, only to be left confused when they can't.

The Highlights:

  • Ethos claims to be Austin’s top restaurant, but it doesn’t actually exist.

  • Everything—from the food photos to the blog posts—is AI-generated.

  • Despite this, it’s gaining attention, and people are trying to dine there, even though it’s all digital.

Why Is It Blowing Up? Ethos went viral this month after X user Justine Moore uncovered its AI nature. Ethos even responded with a fake image of her dining at the non-existent spot.

My Take: Ethos is a wild example of how AI can blur reality. It's a playful satire of restaurant culture but also makes us question what's real in a tech-driven world. The fact that people call to make reservations for a fake place is hilarious and a little eerie. Is this the future of dining? Maybe, but for now, it’s a glimpse of how AI is reshaping even the simplest experiences.

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Let’s Connect!

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Cool Tech: iXi, the Self-Driving Golf Trolley

The iXi is a game-changer for golfers who want the traditional walking experience without lugging their clubs. After two years in development, it’s the world’s first self-driving golf trolley, designed to follow you around the course like a virtual caddy. Equipped with an onboard camera and AI system, it tracks key metrics like swing patterns and distances, offering personalized feedback and suggestions. Plus, it records every swing for post-round analysis.

A 3.5" touchscreen provides simple control, and its removable battery lasts up to 36 holes per charge. Weighing just 22 pounds with a foldable aluminum frame, the iXi is easy to carry and will be available soon.

🔗 Learn more and pre-order here.

Latest News

My take: I can 100% understand why every artist on Earth would be worried about this, and I would be, too. Serious question: can it be stopped? I know that sounds dramatic, but it’s an honest question.

My take: I will keep beating this drum—the future is in local business. I genuinely believe this and love the idea of hyper-local newsletters and podcasting.

My take: Social media already manipulates everything—at least this company is upfront about it. 🤷 

My take: This technology was only available to James Cameron while shooting Avatar, and now anyone can use it. That is amazing.

Fresh Apps to Play With

Are you looking to automate your work or life? Want to play with excellent new AI tools? Every post has five new AI apps for you to try for yourself.

  • 🔗 Sendbird - Supercharge customer engagement in and outside your app, with APIs and software for live chat, video, AI chatbots, and omnichannel business messaging

  • 🔗 Biome Bot - Biome Bot is your AI Co-Founder that helps you ideate, validate, and ship better

  • 🔗 Byway - Byway uses proprietart AI, which dynamically creates travel/accommodation/stop route combinations, and matches our curated databases of local insights to your group size, dates and interests.

  • 🔗 Echo - Echo is a voice and text note-taking app that uses AI to organize and refine your thoughts, allowing you to think deeper

  • 🔗 Deepgram - A unified voice-to-voice API that enables natural-sounding conversations between humans and machines

Check out these AI apps, and let me know what you think. You can reply to this email or tweet me directly.

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Today’s Tip: How To Use AI To Create Social Media Posts That Sound Like You

Creating social media posts is time-consuming. I take a ton of notes all week, plan out ideas for compelling posts, finalize them, schedule them to be posted on a particular day and time in Hypefury, and then reply to people and engage in real-time. It’s a ton of work, and there is a better way. I created a mega prompt for anyone wanting to instantly craft dozens of engaging social media posts that actually sound like you.

Remember: the more detailed you are when filling in placeholders, the better the output. I recommend using ChatGPT or Claude for this.

Here is the prompt:

Create {quantity} amazing {content_type} for {platform}. Align them with my {goal or brand mission}, and write in a {tone or style} that reflects my personality, similar to {specific examples of previous content or notable public figures}. These posts should aim to {specific purpose, e.g., inspire, entertain, promote a product, spark conversation}. Include a mix of formats, such as {list potential formats like quotes, storytelling, humor, educational tidbits}. Add any recommended {elements like hashtags, emojis, images, or calls to action} to enhance engagement.

Details to Include:

Topic or Theme: Cover {main themes or topics relevant to the content}. Examples of topics might include {specific examples, e.g., “living a balanced lifestyle”, “tips for small business growth”, “fun behind-the-scenes moments from my daily life”}.

Key Points or Values: Integrate {key values or beliefs I want to convey, e.g., “empowerment, authenticity, humor”} into each post.

Content Elements: {Include specific content elements like quotes, stats, personal stories, humor, or CTA}. Example: “Include a motivational quote in one post, a personal story about a recent challenge in another”.

Audience Insight: Write in a way that resonates with my audience of {specific audience characteristics, e.g., “entrepreneurs in their 30s, primarily interested in self-improvement and business growth”}.

Additional Information for Amazing Output:

Voice and Personality: The posts should sound like me—{insert personality details, e.g., “high-energy, witty, a bit sarcastic, yet compassionate”}. It should feel as though I’m directly speaking to {specific group, e.g., “fellow founders who’ve been through the ups and downs of scaling a startup”}.

Examples of Style: Here are some examples of my recent posts for style reference:

{Example 1: A specific post that captures the tone}

{Example 2: A quote I’ve shared that resonated well}

Output Requirements: Write each post in a format optimized for {platform name, e.g., “Twitter: concise, punchy”, “Instagram: visually descriptive with engaging captions”}. For platforms like {LinkedIn}, make it more in-depth with a storytelling element, whereas for {Twitter}, prioritize brevity and wit.

End Goal for Output: Each post should help achieve {specific goal, e.g., “building an authentic connection with my audience”, “promoting a new product”, “inspiring my followers to take action”}.

Are you interested in getting a customized version of the prompt above? Do you have a prompt you want created? Email us at [email protected].

🤔 Which image is real?

One of these images is real, and one was created with AI. Vote for which one you think is real, and tell us why you voted that way. My only goal is to choose such good photos that the majority of votes are wrong.

Which image is the real one?

Login or Subscribe to participate in polls.

Last edition’s results (63% were wrong):

Did you vote in the poll from the 20th? This was another tough one, and the top image is real. The bottom picture looks like a lower quality, so we perceive it as real. But, in actuality, the top image was REAL! Go back and see the photos here.

Someone who voted for the bottom said, “The bridge doesn't feel super natural at the top.”

As an amateur photographer, my favorite thing is capturing photos from weird angles that don’t look real.

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