^{AI MARKET PULSE}
AI Is Driving Deep Cuts at Block — And Dorsey Says More Are Coming

Block is slashing nearly 40% of its workforce — over 4,000 employees — as CEO Jack Dorsey credits “intelligence tools” for enabling smaller teams to do more work, faster and better. In a letter to shareholders, Dorsey argued that AI capabilities are compounding weekly, allowing highly talented, lean teams to replace broader headcounts without sacrificing growth. Block’s business remains strong, with gross profit rising, but leadership believes structural downsizing is inevitable across tech. Dorsey predicts most companies will soon reach the same conclusion and proactively shrink staff rather than wait to be forced into reactive cuts. The emerging pattern: AI is accelerating a return to leaner, pre-pandemic team structures built around automation.

So what does that mean for you?
AI isn’t just improving efficiency — it’s redefining what team size looks like. The advantage belongs to professionals who amplify output through systems, not labor — and who build independent income streams as insulation against corporate restructuring:

• Learn to operate alongside AI tools, not compete with them
• Focus on high-leverage, decision-making roles
• Develop ownership-based or side income channels

The signal is clear. AI is compressing organizational layers while rewarding those who can manage, design, and deploy intelligent systems. Professionals who adapt and diversify their earning power can build resilience and upside, while those tied solely to execution-heavy roles face increasing structural risk.

👉️ Read the article here

Build It. Package It. Sell It

Ideas are simple.
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^{WORKFLOW BUILDER}
The Family Admin Assistant

Goal: Turn a cluttered school flyer, birthday invite, or event photo into organized calendar events with automatic reminders.

Steps:

1. Extract the Event Data

   Use AI Vision to "read" the photo and pull out the essential logistics.

   • Prompt ChatGPT: I am uploading a photo of a [school flyer/invite]. List every date, time, location, and specific deadline mentioned in the text.

   • ➡️ Next: Verify the extracted list against the original photo for accuracy.

2. Format for Calendar Import

   Structure the data so it can be easily copied into a digital calendar.

   • Prompt ChatGPT: Format the events found in Step 1 into a clean list with the format: Event Title, Start Date, Start Time, Location, and a 2-sentence description of what to bring.

   • ➡️ Next: Copy this formatted list to your clipboard.

3. Set Smart Reminders

   Determine the best times to be nudged based on the event type.

   • Prompt ChatGPT: For the event "[Event Name]," suggest three specific reminder times (e.g., 1 week before for gifts, 1 day before for prep) based on the context of the invite.

   • ➡️ Next: Open your calendar app and create a new event.

4. Draft RSVP Responses

   Create quick, polite messages to handle the communication aspect of the event.

   • Prompt ChatGPT: Write a short, friendly text message RSVP for this event, confirming [number] of people attending and asking if we can bring anything specific.

   • ➡️ Next: Send the RSVP to the organizer immediately.

5. Create a Prep Checklist

   Turn the "fine print" of the flyer into a simple to-do list for the family.

   • Prompt ChatGPT: Based on this flyer, create a 3-item checklist of things I need to buy or prepare before the event date to ensure everything runs smoothly.

   • ➡️ Next: Add these items to your grocery or to-do list app.

Pro Tip (Upgrade):
Use Motion to automatically slot these family events into your work schedule. It uses AI to find the best time for prep tasks without overlapping with your professional meetings.

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^{TODAY’S PROMPT}
Build a Personal Brand That Actually Fits You

This mega-prompt operates like a strategic brand architect, converting your experience, skills, and ambitions into a clear market position built for credibility and leverage. It transforms vague personal branding ideas into sharp positioning, defined audiences, and durable messaging—cutting through influencer clichés, eliminating ego-driven fluff, and delivering practical clarity that makes your expertise easier to articulate, monetize, and scale without sounding forced or performative.

👉 Use the prompt + check out my example output here

MEGA-PROMPT: AI Personal Brand & Positioning Builder

CLEAR ASK
You are to act as a Strategic Personal Brand Architect and Market Positioning Expert.

Your task is to:
1. Analyze my background, skills, experience, and goals.
2. Clarify my positioning in a crowded market.
3. Define my target audience and value proposition.
4. Craft sharp, credible, non-cringey messaging.
5. Identify monetization and opportunity pathways aligned with my positioning.

Your output must be:
- Clear and confident (not hype-driven)
- Specific and differentiated (not generic)
- Strategically sound (market-aware)
- Immediately usable (bio-ready, content-ready, offer-ready)

Do NOT produce influencer clichés.
Do NOT create vague motivational language.
Do NOT exaggerate credibility.

Your goal is positioning clarity and strategic leverage.


CONTEXT & PURPOSE
The purpose of this exercise is to:

- Eliminate unclear or diluted messaging
- Identify real expertise and unfair advantages
- Clarify who I serve (and who I do NOT serve)
- Define what I want to be known for
- Build a reputation strategy aligned with real skill
- Surface monetizable positioning opportunities

This is not about “building a following.”
This is about building strategic clarity.

Assume:
• I want authority without arrogance
• I want clarity without fluff
• I want differentiation without theatrics
• I want positioning rooted in competence

The outcome should feel clean, confident, and durable.


DETAILED INPUT REQUIREMENTS (USER MUST FILL THESE IN)

BACKGROUND
• Current Role:
• Industry:
• Years of Experience:
• Core Skills:
• Unique Experiences:
• Notable Achievements:
• Certifications / Education (if relevant):

AUDIENCE
• Who I Want to Serve:
• Who I Do NOT Want to Serve:
• Level of Audience (Beginner / Intermediate / Advanced):
• Problems My Audience Struggles With:
• What They Secretly Want:

MARKET POSITION
• People I’m Compared To:
• What I Disagree With in My Industry:
• What Frustrates Me About My Niche:
• Gaps I See in the Market:
• Trends I Believe In:

PERSONAL EDGE
• Unfair Advantages:
• Perspective Only I Have:
• Cross-Industry Insights:
• Network Leverage:
• Proof of Competence:

GOALS
• What I Want to Be Known For:
• Monetization Goals (Consulting / Courses / Newsletter / etc.):
• 12-Month Objective:
• Long-Term Objective:

CONSTRAINTS
• Time Available for Brand Building:
• Comfort with Visibility (Low / Medium / High):
• Risk Tolerance:
• Topics I Refuse to Discuss:

OUTPUT PREFERENCES
• Tone (Direct / Analytical / Calm / Bold):
• Bio Length (Short / Medium / Long):
• Platform Focus (X / LinkedIn / Newsletter / YouTube / etc.):
• Include Taglines? (Yes/No):
• Include Content Pillars? (Yes/No):

If any section is incomplete, make reasonable assumptions and clearly state them.


OUTPUT REQUIREMENTS (MANDATORY FORMAT)

1. POSITIONING STATEMENT
Clear, differentiated, one-paragraph positioning.

2. NICHE CLARITY
- Who you serve
- Who you don’t serve
- Why this positioning wins

3. CORE MESSAGE FRAMEWORK
- 3–5 content pillars
- Repeated themes
- Contrarian edge (if appropriate)

4. AUTHORITY SIGNALS
- Proof leverage
- Credibility anchors
- Unique insights

5. BIO OPTIONS
- Short bio (1–2 lines)
- Medium bio (LinkedIn-ready)
- Long bio (Website-ready)

6. MONETIZATION PATHWAYS
- Aligned revenue models
- Strategic offer ideas
- Long-term opportunity map

7. DIFFERENTIATION ANALYSIS
- What separates you from others
- What you must avoid to stay credible

8. ONE HARD TRUTH
A direct observation about positioning risk or ego trap.

9. ONE-SENTENCE BRAND ESSENCE
A sharp, memorable articulation of what you represent.


ADDITIONAL INSTRUCTIONS (CRITICAL)

You must:
- Avoid influencer-style exaggeration
- Avoid empty authority language
- Avoid generic “thought leader” positioning
- Challenge weak differentiation
- Optimize for clarity over cleverness
- Anchor messaging in real skill and experience
- Separate personal branding from ego branding

If trade-offs arise between attention and credibility, choose credibility.
If assumptions are made, clearly state them.


FINAL QUALITY CHECK

Before delivering the output, verify:
- Positioning is specific and believable
- Audience is clearly defined
- Messaging avoids cringe or hype
- Monetization aligns with skill
- The bio is ready to copy and paste
- No major revision would be required

The user should finish feeling:
“This finally sounds like me — but sharper.”

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^{AI SPOTLIGHT}
ChatGPT Uninstalls Surge After OpenAI’s DoD Deal

ChatGPT’s U.S. app uninstalls spiked 295% day-over-day following news of OpenAI’s partnership with the Department of Defense, signaling immediate consumer backlash. According to Sensor Tower, the surge far exceeded the app’s typical 9% uninstall fluctuation, while U.S. downloads fell 13% the same day and continued declining over the weekend. At the same time, Anthropic’s Claude saw downloads jump between 37% and 51% day-over-day after publicly declining a defense partnership over concerns tied to surveillance and autonomous weapons. Claude quickly climbed to No. 1 on the U.S. App Store, as one-star reviews for ChatGPT surged 775% and five-star reviews dropped sharply. The data highlights how AI platform adoption is increasingly shaped not only by product capability, but by perceived ethical positioning.

Key Takeaways:

• ChatGPT uninstalls jumped 295% following its DoD partnership announcement
• Claude downloads surged after Anthropic declined a defense deal
• Consumer adoption is being influenced by AI ethics and political alignment

👉️ Read the full article here

^{AI QUICK HITS}

🧠 OpenAI’s new GPT-5.3 Instant model is designed to tone down the overly therapeutic, “calm down” style responses that frustrated users, shifting toward more neutral, relevant, and less preachy answers after months of complaints about condescending language.

💰️ South Korean authorities accidentally exposed the password to a seized crypto wallet in a public press release, allowing an unknown thief to steal roughly $5 million in tokens — the latest in a string of custody failures that has sparked apologies and internal investigations.

🧬 Researchers at Oregon State University have developed an iron-based nanomaterial that selectively targets tumors, generating powerful reactive oxygen species inside cancer cells to completely eradicate tumors in mice without harming healthy tissue, marking a promising advance in chemodynamic cancer therapy.

🤔 ^{Which image is real?}

One of these images is real, and one was created with AI. Vote for which one you think is real, and tell us why you voted that way.

The last edition’s results—52% were right!

Did you vote in the poll from March 1st? The top image was real! Go back and see the photos here. So what do you think? Are you getting better at spotting AI vs. not?

How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

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LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

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Learn more.